Twijitsu to the Rescue (Press Release, 9/17/18)

For Release 06:00 EDT, September 17, 2018

Let’s Quash the President’s Twitter Insults: Twijitsu to the Rescue

Twitter Jujitsu, or Twijitsu, leverages the president’s Twitter insults as a cause for celebration

Silicon Valley, CA — September 17, 2018 We’ve all read the president’s insults on Twitter. According to CNN, the president has attacked nearly 100 people on Twitter since taking office. Recently, he blasted the intelligence of NBA superstar LeBron James and CNN’s Don Lemon (in a single tweet!). He labeled Omarosa Manigault “a crazed, crying lowlife” and a “dog.” His weekend Twitter rants often feature “Crooked Hillary,” “Lyin’ James Comey,” and “Discredited Robert Mueller.” And Jeff Sessions — it seems there’s always an opportunity for the president to insult the capabilities of Jeff Sessions.

Twijitsu, the Contest

Now imagine those insults as a cause for celebration. To win at Twijitsu is simple: the president must insult you on Twitter.

Simple, yes, but more difficult than it sounds. If all it took was a Twitter insult, too many people would unintentionally win. To ensure parity, entrants must start a new Twitter handle, and that is where the president must deliver his abuse. Winners cannot attract the president's attention by trolling. Instead, Twijitsu values contestants who confront the president with “a plausible campaign for meaningful improvement.” Think Colin Kaepernick. Anybody can (and should) participate. Just tweet your entry to @SYPlify using #Twijitsu. Until further notice, contest winners get nothing more than social media bragging rights.

Much more important than crowning Twijitsu winners is the unintended impact of every insult. The bigger the contest gets, the more likely abusive tweets from the president will set off a social media flurry wondering, “Was that a #Twijitsu winner?” How might the president react knowing his invective could backfire? Perhaps he will stop the behavior. Perhaps not.

Twijitsu, the Book

Snider Vichon (a pseudonym) invented Twijitsu during a dinner debate with relatives. They were convinced that nothing could be done to alter the divisive discourse taking over our country and much of the globe. In response, Mr. Vichon literally wrote the book. Then he created the website and started the contest using the Twitter handle, @SYPlify.

The story is fiction, but the contest is real. The book, also titled Twijitsu, takes about an hour to read. Tension escalates between the anonymous contest creator, his family, a Washington DC news reporter, and the White House. A protest in disguise, the contest skyrockets in popularity and influence. The president’s response is truly unthinkable. Readers — and the author, too — are left to wonder if fiction might predict reality.

Free Kindle eBook copies of Twijitsu will be available exclusively on Amazon ( from Tuesday, September 18, 2018 through Thursday, September 20, 2018. Reporters, reviewers, readers, and aspiring Twijitsu contestants: Please download the book while it is freely available.

Twijitsu’s Creator

For security reasons, Snider Vichon’s identity has not been disclosed. A quick read through Twijitsu — or just the story’s opening sentence — will illuminate his rationale. What little has been shared on Mr. Vichon’s Amazon author profile points to his background in missile defense systems and interactive media. Twijitsu is his first book. He hopes it is not his last.

For more information, press only:

Snider Vichon

SYPlify Press



Twijitsu: The story is fiction, but the contest is real
Twijitsu to the Rescue

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