The more I thought about it, the more I hated the idea of launching a marketing plan with a book cover I created. Everything I read about ebook marketing warned against this. So I hired a pro and delayed everything for a month.
I have to say, the pros are way better at cover art than I'll ever be. I'm republishing the story today with the new cover, a more enticing description, and with real thought given to categories and keywords. Now when people find the story in a digital bookstore or happen across the website, they'll see a bit more professionalism to draw them in.
Also, that orange bird :)